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Things to know about New Balance

New Balance

The history of the company began in 1906 when William J. Riley founded New Balance Athletic Shoe, Inc. in Boston Massachusetts. But why New Balance? A 33-year-old Englishman, Riley indeed had quite amusing thoughts. After having dealt with the foot problems of many people, he as a shoemaker aimed to develop innovative soles to increase the wearing comfort. He had the dazzling idea when he watched his chickens in the garden: fascinated by the feet of the chicken and how they kept their balance, he designed soles with three support points. Hence, he was able to create custom-made arch supports for people with foot problems and to reduce pain. Everybody, be it man or woman, should make a find thanks to the different widths offered.



all items by New Balance

New Balance 247 Tech Short Black 54.95€   New Balance 247 Tech Short Ash Grey 54.95€   New Balance 247 Tech Tee Athletic Grey 44.95€   New Balance M 530 D ECB White Black 119.95€   New Balance WL 574 B MIB Sunrise Glo 89.95€   New Balance WL 420 B AZC Dark Teal 84.95€   New Balance WL 574 B MIE Sunrise 89.95€   New Balance WL 574 B MIC Ozone Blue Glo 89.95€   New Balance ML 574 D RTD Silver Filigree 89.95€   New Balance ML 574 D RTA Atlantic 89.95€   New Balance ML 574 D RTE Black 89.95€   New Balance WR 996 OSB Sunrise Glow 94.95€   New Balance WR 996 OSC Light Blue 94.95€   New Balance MRL 996 D3 Navy 99.95€   New Balance ML 574 CMC Green Camouflage 89.95€   New Balance N 5050 Crew Socks 3 Pair Black 9.95€   New Balance M Fresh Foam Cruz D BK Black White 89.95€   New Balance M Fresh Foam Cruz D WT White 89.95€   New Balance W Fresh Foam Cruz B BK Black White 89.95€   New Balance W Fresh Foam Cruz B WT White 89.95€   New Balance KL 574 Kids WTP Grey Teal 58.46€   New Balance KD 373 Kids RGY Dark Red 53.96€   New Balance KV 574 Kids WJY Grey Blue Red 58.46€   New Balance Classic Hoodie Grey 64.95€   New Balance ML 597 D WHL White 87.96€   New Balance ML 597 D BLL Black 87.96€   New Balance ML 597 D AAC Black 79.96€   New Balance ML 597 D AAB Grey Navy 79.96€   New Balance KA 373 Kids CRY Coral Orange 49.46€   New Balance KL 574 Kids WJP Grey Blue 58.46€   New Balance KL 574 Kids CZP Pink White 58.46€   New Balance KD 373 Kids CRY Coral Orange 53.96€   New Balance MRL 996 D DV Navy 95.96€   New Balance ML 565 D KBW Black Blue 89.96€   New Balance Classic Tailored Sweatpant Black 59.95€   New Balance Classic Tailored Sweatpant Grey 59.95€   New Balance MT Classics Logo Tee Grey 29.95€   New Balance MT Classics Logo Tee Black 29.95€   New Balance MT Classics Logo Tee White 29.95€   New Balance WL 574 SWB Ozone Blue Glow 89.95€   New Balance MRL 420 GY Grey 75.96€   New Balance KA 373 Kids RGY Dark Red 49.46€   New Balance KV 396 Kids NVY Navy Pink 49.95€   New Balance KL 574 Kids ESP Vivid Royal 64.95€   New Balance KL 574 Kids EAP Trench Beige 64.95€   New Balance KV 396 Kids DOY Black Orange 49.95€   New Balance CW 620 FMA Supernova Red 85.46€  
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In 1933, Arthur Hall became the partner of Riley to support the New Balance team. After they successfully mastered the economic depression of the 1930s, the company relocated to Cambridge, Massachusetts. In the 1940s, Riley and Hall produced shoes individually adapted to sports like basketball, tennis and boxing. Dan McBride competed at the Reddish Road Race with the first hand-crafted spikes made of black Kangaroo leather with a crepe sole. Until 1953, the company was run by Arthur Hall; it was then sold to Hall’s daughter and her husband.
Until 1961, the company continued to produce orthopaedic insoles but then the company reached one of the milestones in the company’s history: the “Trackster” – a running shoe with a grooved sole. In order to ensure the adaption to differently shaped feet, the company produced this shoe in several widths. At that time 6 employees produced 30 shoes a day. After the M320 had passed the Runner’s World test as the best running shoe in 1976, the company was swift to react so as to get started on a global scale and to establish a worldwide empire in this sector. In 2006 the company celebrated its centennial and has been present at five continents with more than 2,800 employees. So come and let yourself be convinced by the colourful sneakers and the high comfort they offer.

 

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