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Things to know about New Balance

New Balance

The history of the company began in 1906 when William J. Riley founded New Balance Athletic Shoe, Inc. in Boston Massachusetts. But why New Balance? A 33-year-old Englishman, Riley indeed had quite amusing thoughts. After having dealt with the foot problems of many people, he as a shoemaker aimed to develop innovative soles to increase the wearing comfort. He had the dazzling idea when he watched his chickens in the garden: fascinated by the feet of the chicken and how they kept their balance, he designed soles with three support points. Hence, he was able to create custom-made arch supports for people with foot problems and to reduce pain. Everybody, be it man or woman, should make a find thanks to the different widths offered.



all items by New Balance

New Balance ML 574 D GPB Grey 99.95€   New Balance ML 597 D VAC Black 99.95€   New Balance ML 574 D GPF Navy 99.95€   New Balance ML 574 D GPE Red 99.95€   New Balance ML 574 D GPG Black 99.95€   New Balance WRL 420 B TA Light Grey 99.95€   New Balance MT 73529 AG Athletic Grey 54.95€   New Balance MRL 247 D BR Black 84.95€   New Balance MRL 247 D WR White 84.95€   New Balance MRL 247 D NR Navy 84.95€   New Balance WRL 420 B SE Light Pink 99.95€   New Balance M Fresh Foam Cruz OG Grey White 89.95€   New Balance ML 574 D VAH Silver 99.95€   New Balance MT 73592 WT Tee Grandmother White 39.95€   New Balance MT 73593 WT Tee Grandfather White 39.95€   New Balance M Fresh Foam Cruz OB Black White 89.95€   New Balance M Fresh Foam Cruz OM Burgundy 89.95€   New Balance MP 73543 AG Sport Style Pant... 54.95€   New Balance MT 73529 BK Classic Pullover... 54.95€   New Balance MT 73526 BK Athletics Crew Black 44.95€   New Balance MT 73526 AG Athetics Crew... 44.95€   New Balance MT 73511 WM Tee White Multi 29.95€   New Balance MJ 73557 WT Windbreaker White Navy 99.95€   New Balance MT 73581 PGM Tee Pigment 29.95€   New Balance MT 73581 WT Tee White 29.95€   New Balance MT 73581 AG Tee Athlectic Grey 29.95€   New Balance KE 420 Kids UEY Navy Grey 59.95€   New Balance WRL 420 B SF Dark Grey 99.95€   New Balance WL 520 B BL Cyclone 99.95€   New Balance WL 520 B BS Incense 99.95€   New Balance U 446 D SNW White Navy 89.95€   New Balance U 220 D RD Racer Red White 79.95€   New Balance U 220 D YL Yellow 79.95€   New Balance MRL 420 D BL Black 99.95€   New Balance ML 574 D VAK Navy 99.95€   New Balance ML 574 D VAI Black 99.95€   New Balance ML 373 D BRO Brown 84.95€   New Balance ML 373 D BLA Black 84.95€   New Balance ML 373 D NAV Navy 84.95€   New Balance KJ 373 Kids NDY Navy Red 59.95€   New Balance KA 373 Kids NAY Navy 54.95€   New Balance MRL 247 D GR Black Red 99.95€   New Balance WL 373 B CR Cream 84.95€   New Balance ML 574 D LUA Brown 109.95€   New Balance ML 574 D LUC Black 109.95€   New Balance ML 574 RSB Red 79.96€   New Balance WT Classic Hoodie Rosa 64.95€  
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In 1933, Arthur Hall became the partner of Riley to support the New Balance team. After they successfully mastered the economic depression of the 1930s, the company relocated to Cambridge, Massachusetts. In the 1940s, Riley and Hall produced shoes individually adapted to sports like basketball, tennis and boxing. Dan McBride competed at the Reddish Road Race with the first hand-crafted spikes made of black Kangaroo leather with a crepe sole. Until 1953, the company was run by Arthur Hall; it was then sold to Hall’s daughter and her husband.
Until 1961, the company continued to produce orthopaedic insoles but then the company reached one of the milestones in the company’s history: the “Trackster” – a running shoe with a grooved sole. In order to ensure the adaption to differently shaped feet, the company produced this shoe in several widths. At that time 6 employees produced 30 shoes a day. After the M320 had passed the Runner’s World test as the best running shoe in 1976, the company was swift to react so as to get started on a global scale and to establish a worldwide empire in this sector. In 2006 the company celebrated its centennial and has been present at five continents with more than 2,800 employees. So come and let yourself be convinced by the colourful sneakers and the high comfort they offer.

 

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