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Things to know about Nike


Nike, the Greek goddess of victory, plays an important role for the Nike sports company. In the ancient world, she went down to earth every once in a while to support the Greek and to stimulate them to achieve peak performances. Nike – victory represents the company philosophy. In 1964, the company, which was then known as Blue Ribbon Sports, only distributed Onitsuka Tiger shoes on the American market. Founders Bill Bowerman and Phil Knight decided to rename their company to Nike in 1971 in order to underline their ambition. Bowerman, coach of a track team, and Knight, a medium-distance runner, had their first success with Nike shoes when world-class runner Steve Prefontaine achieved a record in Nike shoes at the Olympic Games. Their aim was and is to improve the performance of athletes in the most different disciplines.

all items by Nike

Nike Lunarglide 8 Chlorine Blue Binary Blue 103.96€   Nike Lunarglide 8 White Black 103.96€   Nike Free RN Running Black White Anthracite 87.96€   Nike Wmns Juvenate Glacier Blue Mica Blue White 85.46€   Nike Wmns Juvenate Sheen Bright Melon Sheen... 85.46€   Nike Air Max 90 Ultra 2.0 SE Cool Grey Cool... 108.47€   154.95€  Nike Wmns Roshe Two Triple White 69.97€   99.95€  Nike W NSW Windrunner Jacket White... 52.47€   74.95€  Nike W Nsw Legging Club Swoosh Black White 19.96€   Nike Air Max 90 Ultra 2.0 Essential Triple... 115.96€   Nike Air Max 1 Ultra 2.0 Essential Triple White 97.97€   139.95€  Nike Roshe Two Black White Anthracite 69.97€   99.95€  Nike Wmns Air Presto White Pure Platinum White 87.47€   124.95€  Nike W Air Force 1 '07 Mid Seasonal Enamel... 80.47€   114.95€  Nike W Air Force 1 '07 Seasonal Oatmeal... 69.97€   99.95€  Nike M Nike International Windrunner Jacket... 83.97€   119.95€  Nike M Nike F.C. Track Jacket Black 69.97€   99.95€  Nike M Nike F.C. Crew Black 48.97€   69.95€  Nike Sock Dart Medium Grey Black White 87.47€   124.95€  Nike Wmns Air Max Thea Ultra Flyknit Black... 97.97€   139.95€  Nike Air Max 90 Mesh (GS) Cool Grey Black... 73.47€   104.95€  Nike W Nsw Legging Club Logo 2 Dark Grey... 19.96€   Nike Air Max 90 Mesh (GS) Pure Platinum Cool... 73.47€   104.95€  Nike Air Pegasus `89 EGD Black Anthracite 83.97€   119.95€  Nike Air Max Tavas SE Wolf Grey Wolf Grey... 87.47€   124.95€  Nike Air Max Tavas SE Black Black Dark Grey 87.47€   124.95€  Nike Cortez SE (GS) Metallic Gold Star 48.97€   69.95€  Nike Cortez SE (GS) Metallic Platinum 48.97€   69.95€  Nike Air Max Thea SE (GS) Metallic Platinum... 76.97€   109.95€  Nike Air Max BW Ultra SE Hasta Hasta Ghost... 104.97€   149.95€  Nike Wmns Air Max Thea Ultra Premium Black... 90.97€   129.95€  Nike Wmns Internationalist Mid Leather... 83.97€   119.95€  Nike Wmns Air Max 90 Ultra SE Mineral Slate... 104.97€   149.95€  Nike Air Force 1 `07 LV8 Black Sail Action Red 76.97€   109.95€  Nike Wmns Air Max Thea SE Metallic Silver 90.97€   129.95€  Nike SB Dunk High Boot Black Black Sail 83.97€   139.95€  Nike M NSW Wr Tracksuit Woven GX Seaweed Black 83.97€   119.95€  Nike W NSW Ralley Funnelneck GX1 Red Bronze 41.97€   59.95€  Nike W NSW Av15 Cape Fleece Dark Grey... 45.47€   64.95€  Nike W NSW Modern Cape Carbon Heather Dark Grey 45.47€   64.95€  Nike W NSW Tech Fleece Pant Knit Black Black 55.97€   79.95€  Nike M NSW Legacy Hoodie FZ Charcoal Heather... 59.47€   84.95€  Nike W NSW Gym Vintage Hoodie Black Sail 41.97€   59.95€  Nike Air Max Modern Essential Black Black... 71.97€   119.95€  Nike Wmns Air Max Thea SE Metallic Armory Navy 77.97€   129.95€  Nike Wmns Internationalist Mid Leather Night... 71.97€   119.95€  Nike Wmns Air Max 90 Ultra SE Deep Pewter... 89.97€   149.95€ 
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Bowerman developed the Waffle® training shoe in 1974, which featured the unique waffle sole for optimum traction and has quickly become the best-selling training shoe. Nike started sales activities in Europe in 1978 and sponsored basketball player Michael Jordan in 1984, who also designed his first Nike shoe collection. This was the beginning of an era which, thanks to the Air Jordan line, worked up such a high turnover that Nike evolved into one of the leading suppliers of sports equipment in 1989.
According to Nike, innovation doesn't only stand for change but also for the improvement of the products. The trademark of the company, which is present worldwide, is the Swoosh. It was designed by a female student during her studies: Phil Knight was looking for a vibrant sign to be designed for his shoes so he unceremoniously passed this task through to a school of design. The Nike Swoosh is to represent the wing of the Greek goddess of victory. Over the years, Nike has evolved from a sole shoe producer into a manufacturer of sports equipment and now has an extensive assortment of accessories and sports gear. Brazil was equipped by Nike a
t the 1994 World Cup, being able to win the championship. In 1995, Nike paid US$ 395 million to acquire Canstar, a Canadian supplier of ice hockey equipment. Nowadays we can’t imagine the sports sector without Nike and the Michael Jordan era was followed by Tiger Woods and Lance Armstrong.
But not only with its shoes for men, women and children has Nike been successful, the company also shines with fashionable accessories. Backpacks and bags enhance our online shop and Nike keeps on launching new products which have ideally been adapted to several sports. Here men, women and children can find absolutely trendy sneakers, clothing and accessories.


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