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Things to know about Nike


Nike, the Greek goddess of victory, plays an important role for the Nike sports company. In the ancient world, she went down to earth every once in a while to support the Greek and to stimulate them to achieve peak performances. Nike – victory represents the company philosophy. In 1964, the company, which was then known as Blue Ribbon Sports, only distributed Onitsuka Tiger shoes on the American market. Founders Bill Bowerman and Phil Knight decided to rename their company to Nike in 1971 in order to underline their ambition. Bowerman, coach of a track team, and Knight, a medium-distance runner, had their first success with Nike shoes when world-class runner Steve Prefontaine achieved a record in Nike shoes at the Olympic Games. Their aim was and is to improve the performance of athletes in the most different disciplines.

all items by Nike

Nike Wmns Juvenate Glacier Blue Mica Blue White 94.95€   Nike Wmns Juvenate Sheen Bright Melon Sheen... 94.95€   Nike Air Max 90 Ultra 2.0 SE Cool Grey Cool... 123.96€   Nike Presto (GS) Black Max Orange Cool Grey 79.96€   Nike Wmns Roshe Two Triple White 79.96€   Nike W NSW Jacket Hooded Packable Swoosh... 49.96€   Nike W Nsw Windrunner Jacket Bright Melon Black 69.96€   Nike W NSW Windrunner Jacket White... 59.96€   Nike W NSW Windrunner Jacket Black White 59.96€   Nike Air Max 90 Ultra 2.0 Essential Triple... 115.96€   Nike Air Presto Low Utility Black White 111.96€   Nike W Nsw Legging Club Swoosh Black White 24.95€   Nike Air Max 90 Ultra 2.0 Essential Triple... 115.96€   Nike Air Max 1 Ultra 2.0 Essential Triple White 111.96€   Nike Roshe Two Black White Anthracite 79.96€   Nike Wmns Air Presto White Pure Platinum White 99.96€   Nike W Air Force 1 '07 Mid Seasonal Enamel... 91.96€   Nike Wmns Air Presto Black Black White 99.96€   Nike W Air Force 1 '07 Seasonal Oatmeal... 79.96€   Nike M Nike International Windrunner Jacket... 95.96€   Nike M Nike F.C. Track Jacket Black 79.96€   Nike M Nike F.C. Crew Black 55.96€   Nike Sock Dart Medium Grey Black White 99.96€   Nike Wmns Air Max Thea Ultra Flyknit Black... 111.96€   Nike Air Max 90 Mesh (GS) Cool Grey Black... 83.96€   Nike Wmns Air Max 90 Ultra 2.0 Oatmeal Lava... 115.96€   Nike W Nsw Legging Club Logo 2 Dark Grey... 24.95€   Nike Air Max 90 Mesh (GS) Pure Platinum Cool... 83.96€   Nike Air Pegasus `89 EGD Black Anthracite 95.96€   Nike Air Max Tavas SE Wolf Grey Wolf Grey... 99.96€   Nike Air Max Tavas SE Black Black Dark Grey 99.96€   Nike M NSW Tech Fleece Windrunner Hoodie... 79.96€   Nike Cortez SE (GS) Metallic Gold Star 48.97€   69.95€  Nike Cortez SE (GS) Metallic Platinum 48.97€   69.95€  Nike Air Max Thea SE (GS) Metallic Platinum... 76.97€   109.95€  Nike Air Max BW Ultra SE Hasta Hasta Ghost... 104.97€   149.95€  Nike Wmns Air Max Thea Ultra Premium Black... 90.97€   129.95€  Nike Wmns Internationalist Mid Leather... 83.97€   119.95€  Nike Wmns Air Max 90 Ultra SE Mineral Slate... 104.97€   149.95€  Nike Air Force 1 `07 LV8 Black Sail Action Red 76.97€   109.95€  Nike Wmns Air Max Thea SE Metallic Silver 90.97€   129.95€  Nike SB Dunk High Boot Black Black Sail 97.97€   139.95€  Nike M NSW Wr Tracksuit Woven GX Seaweed Black 83.97€   119.95€  Nike Air Presto Essential Cargo Khaki Cargo... 87.47€   124.95€  Nike W NSW Ralley Funnelneck GX1 Red Bronze 41.97€   59.95€  Nike W NSW Av15 Cape Fleece Dark Grey... 45.47€   64.95€  Nike W NSW Modern Cape Carbon Heather Dark Grey 45.47€   64.95€ 
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Bowerman developed the Waffle® training shoe in 1974, which featured the unique waffle sole for optimum traction and has quickly become the best-selling training shoe. Nike started sales activities in Europe in 1978 and sponsored basketball player Michael Jordan in 1984, who also designed his first Nike shoe collection. This was the beginning of an era which, thanks to the Air Jordan line, worked up such a high turnover that Nike evolved into one of the leading suppliers of sports equipment in 1989.
According to Nike, innovation doesn't only stand for change but also for the improvement of the products. The trademark of the company, which is present worldwide, is the Swoosh. It was designed by a female student during her studies: Phil Knight was looking for a vibrant sign to be designed for his shoes so he unceremoniously passed this task through to a school of design. The Nike Swoosh is to represent the wing of the Greek goddess of victory. Over the years, Nike has evolved from a sole shoe producer into a manufacturer of sports equipment and now has an extensive assortment of accessories and sports gear. Brazil was equipped by Nike a
t the 1994 World Cup, being able to win the championship. In 1995, Nike paid US$ 395 million to acquire Canstar, a Canadian supplier of ice hockey equipment. Nowadays we can’t imagine the sports sector without Nike and the Michael Jordan era was followed by Tiger Woods and Lance Armstrong.
But not only with its shoes for men, women and children has Nike been successful, the company also shines with fashionable accessories. Backpacks and bags enhance our online shop and Nike keeps on launching new products which have ideally been adapted to several sports. Here men, women and children can find absolutely trendy sneakers, clothing and accessories.


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