In 1986, Etnies was founded in France by Pierre André Senizergues. One of the first skateboard brands being established and marketed by a skater, Etnies has been successful right from the beginning. Durability, resilience and a stunning look: these are characteristics of proper skate shoes – Senizergues was aware of them and was, therefore, able to advance his brand. Etnies also was the first skate brand that launched a skate shoe pro-model worldwide. Being successful with his Etnies products, Senizergues founded Es, Emerica and ThirtyTwo which all belong to Sole Technology, Inc. The company philosophy of Etnies is that its products are designed for extreme sportsmen by extreme sportsmen.