This cult brand from Berlin was founded in 1994. The success story had its beginnings when four friends tried to put their ideas of stylish and wearable streetwear into practice. Jayboaka Monk was one of them. He first established his reputation as a graffiti aritst in France; in the mid-eighties, he came to West Berlin, more precisely to Kreuzberg, where he founded his own apparel company in the '90s – Iriedaily was born. In the early stages, Iriedaily was a small enterprise which produced and printed each and every T-shirt separately and manually. Over the years, Iriedaily has prevailed against anything and everything; today, after more than 25 successful collections have been launched, the brand also offers pants, jackets, caps, beanies and other articles of clothing in addition to T-shirts.