K1X was able to establish on the German market in 1993 when the German basketball squad was able to win the European championship for the first time. The brand was brought into being by passionate basketball players from Munich. Designing some caps and t-shirts, they wanted to put their vision into action and sold these items from the load bed of their pick-up truck. They soon recognized the urgent need on the fashion market and felt that more and more basketballers were convinced of the brand. So they decided to open their first small basketball sneaker shop in Schwabing, a Munich borough. Therefore, it wasn’t surprising that K1X didn’t only come as a real bombshell among basketballers but has come to establish itself as a lifestyle brand which convinces due to highest quality and hip designs – in the field of sports but also on the streets.