Levis

Levis

Almost everybody promptly associates jeans pants with "Levi's" – this for sure is the result of the decades-long success of the American clothing brand "Levi Strauss & Co." By now, the history of the company fills entire books. In 1873, a patent was first granted on a pair of riveted work pants. Levi Strauss and Jacob Davis developed very sturdy pants made of denim which had been riveted at critical areas. After they had solely produced work pants for men over several years, the first Blue Jeans for women followed in the 1930s, capturing the world of women as Lady Levis. Today, the company has stopped producing workwear, but designs fashionable and contemporary streetwear instead.

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Levis

Besides the production of jeans, the range of goods has been broadened. Now you can purchase everything from underpants, to T-shirts, shirts and belts from Levi's, whereas the focus still seems to be on the high-class production of denim pants. The patterns and styles of the pants, of course, have changed over the years and have conformed to the fashion. Classics, such as the Levi's 501, have even been produced over decades. The jeans of today don't only vary in colours and washings, but also in their styles: the product range comprises everything from skinny, that is tight-fitting drainpipe jeans, to standard fit. The incomparable trademark of the brand is the red flag label which has decorated the brand's jeans already since 1936 as the so-called "Red Tab". Ever since, it has discreetly been placed at the back pocket but is identifying mark enough to stand out from potential plagiarism.

You also can rummage in the assortment of this legendary jeans brand at our online shop. Here you can find Levi's pants for men and women neatly arranged as well as tops like T-shirts and shirts for fashion-conscious men. Call in and let yourselves be enchanted!

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