Mizuno Brothers Ltd. was founded in Osaka in 1906 by brothers Rihachi and Rizo Mizuno. In the beginning, they focused on producing baseball equipment and later broadened their range to include golf equipment. Already back then, they attached great importance to research and technological innovation and, thus, founded a proprietary development centre in 1938, a forerunner of today's Mizuno Technology Development Division. But it wasn't until 1996 that Mizuno has captured the market of running shoes: the brand launched its first running shoes - the „Cat Plus“, which were designed to encourage forefoot running. The introduction of the Mizuno Wave technology in the following year was a milestone in the company's history and the brand has been refining this technology ever since. Even today, the Mizuno Wave technology is a regular feature of Mizuno running shoes. Inspired by nature, the Wave plate is part of the sole construction and offers the right amount of stability and cushioning by spreading impact force over the sole. Thanks to special well-matched materials, the lightweight plates provide lateral and medial stability and still are extremely flexible in order to guide the foot forward. Different designs of the Wave plates ensure an ideal choice for all kinds of runners.
Sophisticated features of Mizuno running shoes provide a highly comfortable feel which is appreciated by both professional runners and amateur runners. But the versatile shoes are also suitable for your everyday life as they have bright and cheerful colours and japanese design elements for a unique and modern style that goes well with the latest streetwear and athleisure looks. If you search for top-quality, appealing running shoes with innovative features, have a look at the Schuhdealer online shop and discover our wide range of Mizuno running shoes so every run will be a highlight.