In 1933, Arthur Hall became the partner of Riley to support the New Balance team. After they successfully mastered the economic depression of the 1930s, the company relocated to Cambridge, Massachusetts. In the 1940s, Riley and Hall produced shoes individually adapted to sports like basketball, tennis and boxing. Dan McBride competed at the Reddish Road Race with the first hand-crafted spikes made of black Kangaroo leather with a crepe sole. Until 1953, the company was run by Arthur Hall; it was then sold to Hall’s daughter and her husband.
Until 1961, the company continued to produce orthopaedic insoles but then the company reached one of the milestones in the company’s history: the “Trackster” – a running shoe with a grooved sole. In order to ensure the adaption to differently shaped feet, the company produced this shoe in several widths. At that time 6 employees produced 30 shoes a day. After the M320 had passed the Runner’s World test as the best running shoe in 1976, the company was swift to react so as to get started on a global scale and to establish a worldwide empire in this sector. In 2006, the company celebrated its centennial and has been present at five continents with more than 2,800 employees. So come and let yourself be convinced by the colourful sneakers and the high comfort they offer. Sophisticated running shoes are also part of our wide range of New Balance shoes. Don't hesitate to have a look at the Schuhdealer online shop and find New Balance sneakers, clothing and running shoes.