Bowerman developed the Waffle® training shoe in 1974, which featured the unique waffle sole for optimum traction and has quickly become the best-selling training shoe. Nike started sales activities in Europe in 1978 and sponsored basketball player Michael Jordan in 1984, who also designed his first Nike shoe collection. This was the beginning of an era which, thanks to the Air Jordan line, worked up such a high turnover that Nike evolved into one of the leading suppliers of sports equipment in 1989.
According to Nike, innovation doesn't only stand for change but also for the improvement of the products. The trademark of the company, which is present worldwide, is the Swoosh. It was designed by a female student during her studies: Phil Knight was looking for a vibrant sign to be designed for his shoes so he unceremoniously passed this task through to a school of design. The Nike Swoosh is to represent the wing of the Greek goddess of victory. Over the years, Nike has evolved from a sole shoe producer into a manufacturer of sports equipment and now has an extensive assortment of accessories and sports gear. Brazil was equipped by Nike at the 1994 World Cup, being able to win the championship. In 1995, Nike paid US$ 395 million to acquire Canstar, a Canadian supplier of ice hockey equipment. Nowadays we can’t imagine the sports sector without Nike and the Michael Jordan era was followed by Tiger Woods and Lance Armstrong.
But not only with its shoes for men, women and children has Nike been successful, the company also shines with fashionable accessories. Backpacks and bags enhance our online shop and Nike keeps on launching new products which have ideally been adapted to several sports. Here men, women and children can find absolutely trendy sneakers, clothing and accessories.