The history of Oakley began in the early 1970s: founder Jim Jannard challenged the standards set by the industries and decided to go freelance, establishing Oakley in 1975. With a start-up capital of only $300, he wanted to outclass any product launched until then. So Jannard developed a motorcycle grip in his workshop which was to revolutionise the world of motocross. The grip perfectly adapted to the closed hand of the motorcyclists and had a unique shape. In wet conditions and in mud, these grips didn't get slippery but even more anti-skidding, offering optimum hold. Jannard directly sold them out of the back of his car and was present at the hippest motocross races.