The history of Oakley began in the early 1970s: founder Jim Jannard challenged the standards set by the industries and decided to go freelance, establishing Oakley in 1975. With a start-up capital of only $300, he wanted to outclass any product launched until then. So Jannard developed a motorcycle grip in his workshop which was to revolutionise the world of motocross. The grip perfectly adapted to the closed hand of the motorcyclists and had a unique shape. In wet conditions and in mud, these grips didn't get slippery but even more anti-skidding, offering optimum hold. Jannard directly sold them out of the back of his car and was present at the hippest motocross races. By then, his company had only made slow progress so he kept on developing and refining. Then he came up with the legendary Oakley O Frame® goggle: this product gave the company its break. It had special glasses in a perfect cylindrical curve and the then motocross professionals Mark Barnett and Jeff Ward were highly impressed by this goggle which stood out due to the clear sight and the wide peripheral view.