Palladium is a manufacturer of sturdy and functional shoes with a contemporary design. The French company can look back on a success story that traces back to 1920. But this story doesn’t have its origin in the fashion industry: Palladium produced tyres for the growing aviation industry in the early days. The economic situation changed in Europe after the Second World War, forcing Palladium to reorientate. The company made use of its expertise in the production of tyres to manufacture high-quality boots and shoes, with rubber being an integral part of the shoes.