Surfing was the absolute passion of the two brothers Fernando and Santiago Aguerre and with their impetuous and indomitable temper, they realised their idea of designing high-quality and comfortable sandals for an active lifestyle, establishing their own surf shop in Argentina in the 1970s. Magically attracted by the South Californian lifestyle of the 1980s, the brothers founded the Reef company in the USA in 1984 with a start-up capital of only $4000. With a lot of hard work, commitment and smart marketing strategies, Reef has come to be among the world's top leaders and is No. 1 brand for casual and fashionable sandals. No other brand conveys the easy-going and passionate attitude of surfing as authentically as Reef.