The brand's name has its origin in the Latin language and means "beyond", "over and above". In 2006, the brand captured the sneaker market and has since become an integral part in the world of shoes. Supra sneakers are highly comfortable, have a high-quality fabrication and cutting-edge designs and these are only some reasons for the sound market position. The company is based in sunny California; from there it has been able to capture the whole world. The casual designs unite quiet but also loud colours and trendy shapes so that Supra shoes have convinced customers all over the world. Angel Cabada, co-founder of the KR3W apparel company, established Supra as a sub-brand. KR3W solely produces clothing for skaters; therefore, it's not surprising that the shoe brand is focussed on the same sports sector.