There is no doubt that Volcom is THE brand which embodies the attitude towards life of extreme sportsmen worldwide in the sectors of surfing, skateboarding and snowboarding. The brand has been existing since 1991 and was founded by the professional surfers Richard "Wooly" Woolscott and Tucker "T-Dawg" Hall. It all started with a short snowboard trip in Tahoe which was to change the life of Richard Woolscott and Tucker Hall forever. Actually, they just wanted to visit friends of them for some days but the Tahoe climate stimulated their creativity based on the sports they do themselves, namely surfing, snowboarding and skateboarding. With $5000 borrowed from Richard's dad, they started with their basic idea "Youth against Establishment", the brand's motto. They both share their passion and experience in the different fields of extreme sports.