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Things to know about Iriedaily


This cult brand from Berlin was founded in 1994. The success story had its beginnings when four friends tried to put their ideas of stylish and wearable streetwear into practice. Jayboaka Monk was one of them. He first established his reputation as a graffiti aritst in France; in the mid-eighties, he came to West Berlin, more precisely to Kreuzberg, where he founded his own apparel company in the '90s – Iriedaily was born. In the early stages, Iriedaily was a small enterprise which produced and printed each and every T-shirt separately and manually. Over the years, Iriedaily has prevailed against anything and everything; today, after more than 25 successful collections have been launched, the brand also offers pants, jackets, caps, beanies and other articles of clothing in addition to T-shirts.

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The Berlin city life with all its facets like art, culture and music has immensely influenced the brand, ensuring that its products have kept their authenticity. Iriedaily is far from being just a brand, it rather expresses an attitude towards life. Down to the present day, Iriedaily has remained an absolute original and one of the few companies that didn't sell its spirit to the first multinational corporation that came along. Iriedaily is and will remain absolutely genuine and has remained faithful to its origins without being at a standstill. The styles still are outrageous, individual, humorous and, above all, practical and functional! You can hardly expect anything more from an apparel company. Iriedaily simply is a big hit and the fresh styles of its pants, T-shirts and jackets for men and women can easily be discovered at our online shop. Here you can find everything your heart desires and the Iriedaily portfolio offers: from T-shirts to men's pants to stylish and functional jackets – everything is neatly arranged in categories.


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