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Lacoste

The french tennis player René Lacoste was the name giver and founder of the Lacoste brand. He lived from 1904 to 1996 and won several tournaments at the French Open, at Wimbledon and at the US Open. At the beginning, his father was in no way enthusiastic about the wish of René to play tennis. In the end, his father gave him the permission to play, but upon condition that René should achieve his first international success within five years. His incredible talent and endurance enabled him to become a world-class player within this short period of time. In 1924, he won the Olympic Games and further victories were to follow. For health reasons, he had to quit his favourite sport at the age of only 25 years. From then on, he devoted himself to the world of fashion.



all items by Lacoste

Lacoste Lerond 417 1 CAM Navy 94.95€   Lacoste Lerond 417 1 CAM Black 94.95€   Lacoste Ampthill Terra 417 1 CAM Dark Brown 119.95€   Lacoste Ampthill Terra 417 1 CAM Black 119.95€   Lacoste Espere Chukka 417 1 QSP CAM Dark Grey 124.95€   Lacoste Espere Chukka 417 1 QSP CAM Navy 124.95€   Lacoste Carnaby EVO 417 1 SPW Light Pink 99.95€   Lacoste Lerond 317 4 CAM White Black 99.95€   Lacoste Chaymon 317 2 CAM Black Grey 129.95€   Lacoste Europa 417 1 SPM Dark Grey 99.95€   Lacoste Ampthill Terra 317 1 CAM Brown 119.95€   Lacoste Ampthill Terra 317 1 CAM Black 119.95€   Lacoste Orelle PUT2 SPM Dark Tan Dark Tan 119.95€   Lacoste Orelle PUT SPM Dark Brown Dark Brown 119.95€   Lacoste Orelle PUT SPM Black Black 119.95€   Lacoste Straightset Chukka 317 2 CAJ Navy 63.96€   Lacoste Riberac 317 2 CAJ Black 51.96€   Lacoste Ampthill 317 1 CAJ Navy 51.96€   Lacoste Ampthill 117 2 CAJ Black White 51.96€   Lacoste Fairlead 317 2 CAM Black 79.96€   Lacoste Europa 317 1 SPM Navy White 79.96€   Lacoste Deck Minimal 317 1 CAM Black 107.96€   Lacoste Carnaby BL 1 SPW White 79.96€   Lacoste Europa 417 1 SPM White 79.96€   Lacoste Straightset SP 317 2 CAM White 87.96€   Lacoste Misano Sport 317 1 CAM White 95.96€   Lacoste Explorateur Sport 317 2 CAM Black White 95.96€   Lacoste Chaymon 117 1 CAM Navy 103.96€   Lacoste Chaymon 117 1 CAM Dark Brown 103.96€   Lacoste Graduate LCR3 SPM White Dark Blue 79.96€   Lacoste Marthe 117 1 CAW White 48.97€   69.95€  Lacoste Marice BL 2 SPW White 48.97€   69.95€  Lacoste Marthe BL 1 SPW White 48.97€   69.95€  Lacoste Marthe 117 1 CAW Navy 48.97€   69.95€  Lacoste Ziane Chunky 217 1 CAW Light Orange 59.47€   84.95€  Lacoste Ziane Chunky 217 1 CAW Black 59.47€   84.95€  Lacoste Lerond 217 1 CAM Navy 62.97€   89.95€  Lacoste Straightset SP 217 1 CAM Navy 69.97€   99.95€  Lacoste Straightset SP 217 1 CAM Light Tan 69.97€   99.95€  Lacoste Lerond 217 1 CAM Light Tan 62.97€   89.95€  Lacoste Carnaby Evo 217 1 SPM White Blue 76.97€   109.95€  Lacoste Carnaby Evo 217 1 SPM White Dark Orange 76.97€   109.95€  Lacoste L.ight 117 1 SPJ Light Grey Red 48.97€   69.95€  Lacoste Lancelle 6 Eye 117 2 CAW Light Pink 76.97€   109.95€  Lacoste L.12.12 BL 2 CAM White 69.97€   99.95€  Lacoste L.12.12 BL 2 Cam Navy 69.97€   99.95€  Lacoste Marthe 117 3 CAW Pink 48.97€   69.95€ 
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The Lacoste company first used to produce polo shirts for tennis players which have come to be the brand's most famous garment. Decorated with the green crocodile, they have become an integral part of the world of tennis. Back then, tennis players only wore white tennis clothes, but with Lacoste this was about to change: The polo shirts and also tennis clothes produced later on brought colour into the snow-white world of tennis, still remaining fashionable and elegant. Hence, the brand revolutionised the fashion of the tennis players at that time. The crocodile as its trademark derived from the founder's nickname he has already had since his youth and kept it until his death because of his vigour and endurance. He wasn't only ambitious on the tennis court, but also in the world of fashion and business he was able to assert himself and his label over decades. Quite early, the founding father had the idea to stitch the green crocodile on the products as a visible woven badge. He started a trend since logos of other brands like adidas or Nike often are printed or embroidered on the products.
Even beyond the world of sports, the brand has come to be an elegant brand many people prefer to wear. Apart from the original polo shirts, decent clothes like pants, jackets and dresses as well as perfume, jewellery, watches, bags, sunglasses or shoes can be found on the market. Due to the wearing comfort plus the selection and fabrication of high-quality materials, the products of the brand are unique. Always decorated with the green crocodile, the shoes for men and women have become real trendsetters. In the course of this, the brand still today pursues a plain and elegant line. The Lacoste ballerinas, for example, are a good choice in the summer, underlining the sporty style of the woman wearing them. Lacoste shoes - the right choice on any occasion.

 

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