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Things to know about New Balance

New Balance

The history of the company began in 1906 when William J. Riley founded New Balance Athletic Shoe, Inc. in Boston Massachusetts. But why New Balance? A 33-year-old Englishman, Riley indeed had quite amusing thoughts. After having dealt with the foot problems of many people, he as a shoemaker aimed to develop innovative soles to increase the wearing comfort. He had the dazzling idea when he watched his chickens in the garden: fascinated by the feet of the chicken and how they kept their balance, he designed soles with three support points. Hence, he was able to create custom-made arch supports for people with foot problems and to reduce pain. Everybody, be it man or woman, should make a find thanks to the different widths offered.



all items by New Balance

New Balance MJ 73557 Athletic 78 Jacket Black 99.95€   New Balance MT 73581 Athletic Main Tee Black... 29.95€   New Balance HL755 D BR Brown 139.95€   New Balance MRL 996 D MR Brown 119.95€   New Balance ML 574 D PKT Green 99.95€   New Balance WL 574 B SFF Copper 89.95€   New Balance ML 574 D PKR Sand 99.95€   New Balance WH 996 B PKP Burgundy 119.95€   New Balance WL 701 B PKP Rusted Copper 129.95€   New Balance WL 701 B PKQ Black 129.95€   New Balance WR 996 D WPP Pink Rose 109.95€   New Balance WR 996 D WPM Mint Cream 109.95€   New Balance WR 996 D WPG Grey 109.95€   New Balance ML 574 D PKS Chocolate Cherry 99.95€   New Balance WL 420 B CRV Copper Rose 89.95€   New Balance WH 996 B PKQ Black 119.95€   New Balance MRL 996 D MT Military Triumph Green 119.95€   New Balance WL 420 B CRU Overcast Grey 89.95€   New Balance ML 574 D SKF Black 89.95€   New Balance ML 574 D SKG Vivid Jade Olive 89.95€   New Balance ML 574 D PKP Black 99.95€   New Balance MRL 247 D KO Olive 109.95€   New Balance MRL 247 D KB Black 109.95€   New Balance WL 574 B SFH Black Champagne... 89.95€   New Balance HL755 D TA Tan Black 139.95€   New Balance WS 574 B SFG Silver 89.95€   New Balance WS 574 B SFF Rose Gold 89.95€   New Balance ML 574 D LUD Burgundy Powder 109.95€   New Balance WL 574 B CID Dark Grey 99.95€   New Balance WL 574 B CIB Off White 99.95€   New Balance WL 574 B CIC Pink 99.95€   New Balance WT 73526 AG Athletic Grey 54.95€   New Balance WT 73526 AGA Angora 54.95€   New Balance ML 565 D SKB Black 79.96€   New Balance WRL 247 B CA Grey 76.46€   New Balance ML 565 D SRG Red Grey 79.96€   New Balance ML 574 D GPD Olive 79.96€   New Balance MRL 996 D LK Grey 95.96€   New Balance MRL 996 D LL Navy 95.96€   New Balance M 990 D GL4 Cool Grey 159.96€   New Balance ML 574 D GPB Grey 79.96€   New Balance ML 597 D VAC Black 79.96€   New Balance ML 574 D GPF Navy 79.96€   New Balance ML 574 D GPE Red 79.96€   New Balance ML 574 D GPG Black 79.96€   New Balance WRL 420 B TA Light Grey 79.96€   New Balance MT 73529 AG Athletic Grey 54.95€  
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In 1933, Arthur Hall became the partner of Riley to support the New Balance team. After they successfully mastered the economic depression of the 1930s, the company relocated to Cambridge, Massachusetts. In the 1940s, Riley and Hall produced shoes individually adapted to sports like basketball, tennis and boxing. Dan McBride competed at the Reddish Road Race with the first hand-crafted spikes made of black Kangaroo leather with a crepe sole. Until 1953, the company was run by Arthur Hall; it was then sold to Hall’s daughter and her husband.
Until 1961, the company continued to produce orthopaedic insoles but then the company reached one of the milestones in the company’s history: the “Trackster” – a running shoe with a grooved sole. In order to ensure the adaption to differently shaped feet, the company produced this shoe in several widths. At that time 6 employees produced 30 shoes a day. After the M320 had passed the Runner’s World test as the best running shoe in 1976, the company was swift to react so as to get started on a global scale and to establish a worldwide empire in this sector. In 2006 the company celebrated its centennial and has been present at five continents with more than 2,800 employees. So come and let yourself be convinced by the colourful sneakers and the high comfort they offer.

 

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