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Things to know about New Balance

New Balance

The history of the company began in 1906 when William J. Riley founded New Balance Athletic Shoe, Inc. in Boston Massachusetts. But why New Balance? A 33-year-old Englishman, Riley indeed had quite amusing thoughts. After having dealt with the foot problems of many people, he as a shoemaker aimed to develop innovative soles to increase the wearing comfort. He had the dazzling idea when he watched his chickens in the garden: fascinated by the feet of the chicken and how they kept their balance, he designed soles with three support points. Hence, he was able to create custom-made arch supports for people with foot problems and to reduce pain. Everybody, be it man or woman, should make a find thanks to the different widths offered.



all items by New Balance

New Balance ML 574 ETA Black 94.95€   New Balance WL 220 VN Thunder 84.95€   New Balance ML 574 SMG Nimbus Cloud 94.95€   New Balance W Fresh Foam Cruz V2 B KB2 Black... 94.95€   New Balance M Fresh Foam Cruz V2 D KW2 White... 94.95€   New Balance M Fresh Foam Cruz V2 D KB2 Black... 94.95€   New Balance M Fresh Foam 1080 D HY8 Yellow... 159.95€   New Balance W 1500 V4 B PP4 Orange Black 119.95€   New Balance M XC Seven D BP Black 89.95€   New Balance M Hanzo D SM1 Black 149.95€   New Balance M Fuel Core Sonic V2 D FL2 Boa... 129.95€   New Balance M Fuel Core Coast V4 D LR4 Rosin 74.95€   New Balance M 1500 V4 D RB4 Bright Cherry Black 119.95€   New Balance M 1500 V4 Boa D AB4 Yellow Black 129.95€   New Balance WSX 90 CLA White 109.95€   New Balance MSX 90 CRA White 109.95€   New Balance WSX 90 CLC Dark Oxide 109.95€   New Balance MSX 90 CRD Castlerock 109.95€   New Balance WSX 90 CLG Arctic Sky 109.95€   New Balance WR 996 FLP Cyclone 109.95€   New Balance ML 373 BRT Brown 84.95€   New Balance WR 996 FSB Steel 109.95€   New Balance WR 996 FSA Deep Jade 109.95€   New Balance ML 373 DGM Castlerock 84.95€   New Balance ML 574 HVA Pigment 99.95€   New Balance ML 373 BLG Black Grey 84.95€   New Balance ML 574 SMP Black 94.95€   New Balance WS 247 B UD White 99.95€   New Balance MS 247 D EW White 94.95€   New Balance MRL 996 SD Brown Sugar 119.95€   New Balance MRL 996 SC Moroccan Tile 119.95€   New Balance MRL 996 SB Sedona Sage 119.95€   New Balance U 420 MGW Castlerock Grey 94.95€   New Balance AM 210 BIZ Blue Black 59.95€   New Balance WL 840 RTC Light Petrol 109.95€   New Balance MRL 247 D5 Black 94.95€   New Balance WL 574 KSB Black Violett 94.95€   New Balance ML 574 ESE Black 99.95€   New Balance AM 331 BLB Black 69.95€   New Balance AM 210 WBL White Blue 59.95€   New Balance Essentials Stacked Logo Hoodie... 64.95€   New Balance Essentials Stacked Logo Pant Black 59.95€   New Balance Essentials Stacked Logo Pant... 59.95€   New Balance Essentials Stacked Logo Hoodie... 64.95€   New Balance Essentials Stacked Logo Hoodie... 64.95€   New Balance Essentials Stacked Logo Tee White 29.95€   New Balance Essentials Stacked Logo Tee Hima... 29.95€  
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In 1933, Arthur Hall became the partner of Riley to support the New Balance team. After they successfully mastered the economic depression of the 1930s, the company relocated to Cambridge, Massachusetts. In the 1940s, Riley and Hall produced shoes individually adapted to sports like basketball, tennis and boxing. Dan McBride competed at the Reddish Road Race with the first hand-crafted spikes made of black Kangaroo leather with a crepe sole. Until 1953, the company was run by Arthur Hall; it was then sold to Hall’s daughter and her husband.
Until 1961, the company continued to produce orthopaedic insoles but then the company reached one of the milestones in the company’s history: the “Trackster” – a running shoe with a grooved sole. In order to ensure the adaption to differently shaped feet, the company produced this shoe in several widths. At that time 6 employees produced 30 shoes a day. After the M320 had passed the Runner’s World test as the best running shoe in 1976, the company was swift to react so as to get started on a global scale and to establish a worldwide empire in this sector. In 2006 the company celebrated its centennial and has been present at five continents with more than 2,800 employees. So come and let yourself be convinced by the colourful sneakers and the high comfort they offer.

 

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