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Things to know about Nike

Nike

Nike, the Greek goddess of victory, plays an important role for the Nike sports company. In the ancient world, she went down to earth every once in a while to support the Greek and to stimulate them to achieve peak performances. Nike – victory represents the company philosophy. In 1964, the company, which was then known as Blue Ribbon Sports, only distributed Onitsuka Tiger shoes on the American market. Founders Bill Bowerman and Phil Knight decided to rename their company to Nike in 1971 in order to underline their ambition. Bowerman, coach of a track team, and Knight, a medium-distance runner, had their first success with Nike shoes when world-class runner Steve Prefontaine achieved a record in Nike shoes at the Olympic Games. Their aim was and is to improve the performance of athletes in the most different disciplines.



all items by Nike

Nike W Air Max Zero Premium Port Wine Port Wine 149.95€   Nike Air Max BW "Wheat Pack" Flax Flax Sail 139.95€   Nike Air Max 90 Ultra 2.0 LTR "Wheat Pack"... 144.95€   Nike Wmns Air Huarache Run Ultra SE Port... 116.96€   Nike Wmns Air Max Jewell Mushroom Mushroom... 98.96€   Nike Wmns Air Huarache Run Ultra SE Dust... 116.96€   Nike Wmns Air Max Thea Premium Metallic... 116.96€   Nike Wmns Air Max Thea Light Bone Sail 107.96€   Nike Wmns Air Max 90 Light Bone Mushroom 125.96€   Nike Air Max 90 Ultra 2.0 Leather Cargo... 129.96€   Nike Air Max 90 Ultra 2.0 Leather Dust Dust... 129.96€   Nike Air Max 97 UL '17 Black Black 169.95€   Nike LF1 Duckboot '17 Medium Olive Black 179.95€   Nike Air Max BW Black White 125.96€   Nike Air Max Zero Essential Black Black 125.96€   Nike Air Force 1 `07 LV8 University Red... 109.95€   Nike Air Max Vision Premium Black Black... 95.96€   Nike NSW Jacket Hooded Air Thunder Blue... 89.95€   Nike NSW Jacket Hooded Air Black Anthracite 89.95€   Nike Wmns Air Huarache Run Ultra Light... 103.96€   Nike Air Max Vision Premium Wolf Grey... 95.96€   Nike Dunk Hi White Gym Red 94.46€   Nike Air Max Prime White White Siren Red Black 103.96€   Nike Wmns Air Max Thea Ultra Premium Silt... 107.96€   Nike Air Vortex Leather Mushroom Mushroom 71.96€   Nike Air Max More Sequoia Iced Jade Black 161.96€   Nike Air Max More Black Black 161.96€   Nike W Air Pegasus `89 Cobblestone Light... 85.46€   Nike Air Max 90 Essential Gym Red Gym Red 111.96€   Nike Wmns Air Max 95 White White 143.96€   Nike Flyknit Streak Wolf Grey Black 111.97€   159.95€  Nike Air Max Zero Essential Medium Olive... 97.97€   139.95€  Nike Air Vortex Leather Port Port Sail Black 62.97€   89.95€  Nike Air Max 90 Essential Medium Olive... 111.96€   Nike Wmns Air Max Thea Light Orewood Brown... 95.96€   Nike W Air Max Zero Taupe Grey Light Orewood... 97.97€   139.95€  Nike Air Max 90 Ultra 2.0 Flyknit Black Wolf... 115.47€   164.95€  Nike Wmns Air Max 90 Leather Silt Red Silt Red 115.96€   Nike Air Max Zero SE Black Tough Red Pure... 97.97€   139.95€  Nike Air Vortex Leather Iced Jade Iced Jade 62.97€   89.95€  Nike Wmns Air Max 90 Ultra 2.0 Flyknit... 115.47€   164.95€  Nike Air Max Prime Black Black 90.97€   129.95€  Nike Wmns Air Max 90 Red Stardust Taupe Grey 97.97€   139.95€  Nike Air Max Zero Essential White White 97.97€   139.95€  Nike Roshe Two Flyknit V2 White Wolf Grey 90.97€   129.95€  Nike W Air Max Zero Cobblestone Cobblestone 97.97€   139.95€  Nike Air Presto Essential Cobblestone Volt... 87.47€   124.95€ 
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Bowerman developed the Waffle® training shoe in 1974, which featured the unique waffle sole for optimum traction and has quickly become the best-selling training shoe. Nike started sales activities in Europe in 1978 and sponsored basketball player Michael Jordan in 1984, who also designed his first Nike shoe collection. This was the beginning of an era which, thanks to the Air Jordan line, worked up such a high turnover that Nike evolved into one of the leading suppliers of sports equipment in 1989.
According to Nike, innovation doesn't only stand for change but also for the improvement of the products. The trademark of the company, which is present worldwide, is the Swoosh. It was designed by a female student during her studies: Phil Knight was looking for a vibrant sign to be designed for his shoes so he unceremoniously passed this task through to a school of design. The Nike Swoosh is to represent the wing of the Greek goddess of victory. Over the years, Nike has evolved from a sole shoe producer into a manufacturer of sports equipment and now has an extensive assortment of accessories and sports gear. Brazil was equipped by Nike a
t the 1994 World Cup, being able to win the championship. In 1995, Nike paid US$ 395 million to acquire Canstar, a Canadian supplier of ice hockey equipment. Nowadays we can’t imagine the sports sector without Nike and the Michael Jordan era was followed by Tiger Woods and Lance Armstrong.
But not only with its shoes for men, women and children has Nike been successful, the company also shines with fashionable accessories. Backpacks and bags enhance our online shop and Nike keeps on launching new products which have ideally been adapted to several sports. Here men, women and children can find absolutely trendy sneakers, clothing and accessories.

 

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