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Things to know about Nike

Nike

Nike, the Greek goddess of victory, plays an important role for the Nike sports company. In the ancient world, she went down to earth every once in a while to support the Greek and to stimulate them to achieve peak performances. Nike – victory represents the company philosophy. In 1964, the company, which was then known as Blue Ribbon Sports, only distributed Onitsuka Tiger shoes on the American market. Founders Bill Bowerman and Phil Knight decided to rename their company to Nike in 1971 in order to underline their ambition. Bowerman, coach of a track team, and Knight, a medium-distance runner, had their first success with Nike shoes when world-class runner Steve Prefontaine achieved a record in Nike shoes at the Olympic Games. Their aim was and is to improve the performance of athletes in the most different disciplines.



all items by Nike

Nike Air Max 270 Black White Total Orange 149.95€   Nike Air Max 270 White Black Total Orange 149.95€   Nike Air Max 1 Premium Black White Total Orange 139.95€   Nike Air Force 1 `07 LV8 JDI LNTC White... 109.95€   Nike Wmns Internationalist Terra Blush Guava... 89.95€   Nike Wmns Air Max 95 Sail Guava Ice Gum... 169.95€   Nike Air Force 1 Mid `07 Lthr Black White 109.95€   Nike Air Vortex SE University Red Blackened... 89.95€   Nike Wmns Air Max 1 White Black Wolf Grey... 134.95€   Nike EXP-X14 Black Volt Total Crimson Dark Grey 129.95€   Nike Air Force 1 Mid `07 Lthr White Muted... 109.95€   Nike Wmns Pre-Love O.X. Summit White Summit... 84.95€   Nike Air Max 97 UL '17 Pure Platinum Pure... 179.95€   Nike Air Vortex SE Blackened Blue Camper Green 89.95€   Nike Air Max 95 White Black Black 169.95€   Nike Air Max 95 Black Black Anthracite 169.95€   Nike Air Max 90 Premium SE University Red... 144.95€   Nike Air Max 90 Premium SE Muted Bronze... 144.95€   Nike Windrunner Jacket White White 63.96€   Nike Windrunner Jacket Black White 63.96€   Nike Wmns Air Max 90 Leather Black Black Black 79.72€   144.95€  Nike Windrunner Jacket Pure Platinum Wolf Grey 43.97€   79.95€  Nike Air Force 1 `07 LV8 UV Siren Red Siren Red 60.47€   109.95€  Nike W NSW Windrunner Jacket Rush Orange White 41.22€   74.95€  Nike Air Pegasus `89 White Wolf Grey Racer Blue 52.22€   94.95€  Nike Wmns Air Max Thea Premium Atmosphere... 71.47€   129.95€  Nike Air Force 1 `07 LV8 UV Cyber Cyber 60.47€   109.95€  Nike Wmns Air Max Thea Premium Crimson Bliss... 71.47€   129.95€  Nike M NSW Top Air Longsleeve Thunder Blue... 49.47€   89.95€  Nike M NSW Top Air Longsleeve White Black 49.47€   89.95€  Nike W NSW Windrunner Jacket Barely Grey... 41.22€   74.95€  Nike M Nike F.C. Trikot Jersey Black... 46.72€   84.95€  Nike M Nike F.C. Trikot Jersey Black White 46.72€   84.95€  Nike M Nike F.C. T-Shirt Swoosh Flag White Gold 16.47€   29.95€  Nike Windrunner Jacket Ocean Bliss Ocean Bliss 43.97€   79.95€  Nike W NSW Windrunner Jacket Blue Coral White 41.22€   74.95€  Nike Wmns Air Max 90 Desert Sand White 76.97€   139.95€  Nike Wmns Air Max 90 Barely Grey Light... 76.97€   139.95€  Nike Wmns Air Max Thea Barely Rose Elemental... 65.97€   119.95€  Nike Wmns Air Force 1 `07 SE Crimson Bliss... 54.97€   99.95€  Nike Wmns Air Max 90 SE Atmosphere Grey White 79.72€   144.95€  Nike Wmns Air Max 95 Barely Rose Coral Stardust 87.97€   159.95€  Nike Wmns Air Max 90 SE Crimson Bliss White 79.72€   144.95€  Nike Wmns Internationalist Sepia Stone Sepia... 49.47€   89.95€  Nike SB Stefan Janoski Max Industrial Blue 71.47€   129.95€  Nike SB Stefan Janoski Max Summit White 71.47€   129.95€  Nike Air Max 90 Ultra 2.0 Essential Cool... 79.72€   144.95€ 
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Bowerman developed the Waffle® training shoe in 1974, which featured the unique waffle sole for optimum traction and has quickly become the best-selling training shoe. Nike started sales activities in Europe in 1978 and sponsored basketball player Michael Jordan in 1984, who also designed his first Nike shoe collection. This was the beginning of an era which, thanks to the Air Jordan line, worked up such a high turnover that Nike evolved into one of the leading suppliers of sports equipment in 1989.
According to Nike, innovation doesn't only stand for change but also for the improvement of the products. The trademark of the company, which is present worldwide, is the Swoosh. It was designed by a female student during her studies: Phil Knight was looking for a vibrant sign to be designed for his shoes so he unceremoniously passed this task through to a school of design. The Nike Swoosh is to represent the wing of the Greek goddess of victory. Over the years, Nike has evolved from a sole shoe producer into a manufacturer of sports equipment and now has an extensive assortment of accessories and sports gear. Brazil was equipped by Nike a
t the 1994 World Cup, being able to win the championship. In 1995, Nike paid US$ 395 million to acquire Canstar, a Canadian supplier of ice hockey equipment. Nowadays we can’t imagine the sports sector without Nike and the Michael Jordan era was followed by Tiger Woods and Lance Armstrong.
But not only with its shoes for men, women and children has Nike been successful, the company also shines with fashionable accessories. Backpacks and bags enhance our online shop and Nike keeps on launching new products which have ideally been adapted to several sports. Here men, women and children can find absolutely trendy sneakers, clothing and accessories.

 

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