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Things to know about On Running

On Running

Switzerland is one of the most innovative countries in the world and this also holds true when it comes to running shoe technology, as the young label On Running impressively proves. After retiring from professional competition, multiple World Duathlon Champion and six-time Ironman Winner Olivier Bernhard set off on a quest for the perfect running sensation. Together with like-minded ETH engineer David Allemann, he developed a revolutionary running shoe technology over several years that began by amazing the sporting scene and has since helped numerous top athletes to new personal bests – the Cloudtec system. The name says it all: it is like running on clouds –lighter, more comfortably and more efficiently. It’s hard to believe that this fantastic success story began with a cut-up garden hose.


all items by On Running

On Running Cloud X W Grey Atlantis 149.95€   On Running Cloud All Black 139.95€   On Running Cloud X Storm Flash 149.95€   On Running Cloudsurfer Black Lime 159.95€   On Running Cloudflyer W Salmon Ink 169.95€   On Running Cloudace Ivy Sage 199.95€   On Running Cloudace Shadow Rust 199.95€   On Running Cloudflow W Malibu Curacao 149.95€   On Running Cloudsurfer W Ink Jade 159.95€   On Running Cloud W Charcoal Rose 149.95€   On Running Cloud X W Lake Coral 149.95€   On Running Cloudflyer Rust Stone 169.95€   On Running Cloudflyer Blue White 169.95€   On Running Cloud X Forest Jungle 149.95€   On Running Cloud Blue Denim 139.95€   On Running Cloud Red Ox 139.95€   On Running Cloudflow Moss Lime 149.95€   On Running Cloud X W Black Asphalt 149.95€   On Running Cloud W All Black 139.95€   On Running Cloud X Black Asphalt 149.95€   On Running Cloudflyer Black White 169.95€   On Running Cloud Forest Jungle 139.95€   On Running Cloud Black Black White 139.95€   On Running Cloudflow Petrol Neon 149.95€   On Running Cloud X Water Blues 149.95€   On Running Cloudflow Black Asphalt 149.95€   On Running Cloudventure W Grey Lava 119.90€   On Running Cloud X White Black 149.95€   On Running Cloud X W White Black 149.95€   On Running Cloudventure Midtop Pine Stone 179.95€   On Running Cloudsurfer Malibu Denim 159.95€   On Running Cloudflyer Red White 169.95€   On Running Cloudflow W Atlantis Flame 149.95€   On Running Cloud W Denim Denim White 139.95€   On Running Cloud W Black Black White 139.95€   On Running Cloud W Mulberry Velvet 139.95€   On Running Cloud Navy Navy White 139.95€   On Running Cloudflow W Dawn Jade 149.95€   On Running Cloudflow W Black White 149.95€   On Running Cloudflow W Almond Grey 149.95€   On Running Cloudflow River Navy 149.95€   On Running Cloudflash W Neon White 189.95€   On Running Cloud All White 139.95€   On Running Cloud W Mint 139.95€   On Running Cloud X W Red Flash 149.95€   On Running Cloud W All White 139.95€   On Running Cloud X Grey Neon 149.95€  
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The concept of the Cloudtec technology is as simple as it is ingenious: cushioned landing, firm takeoff. The cushioning of the first prototype was made by slicing up a garden hose and supergluing the segments onto the soles of the shoe. In 2010, the creative friends eventually founded the On Running company whose declared aim is to make running fun again. On Running had a real breakthrough when a prototype won the ispo BrandNew Award that same year and marathon legend Tegla Loroupe became an enthusiastic ambassador for the brand. Today, shoes of this innovative label are available in more than 25 countries. In addition to its European headquarters in Zurich, On Running has opened a second head office in Portland, USA, a mecca in the sporting goods industry.

No matter whether you’re a running beginner, hobby jogger or competitive athlete, every runner is unique. This makes it all the more difficult to develop a running shoe technology which embraces the diversity of millions of individual runners. This is where the patented Cloudtec system comes into play: Instead of a rigid sole, a whole team of highly adaptive rubber elements (Clouds) at the outsole of the shoe actively reacts to your individual running motion. When the foot hits the ground, the Clouds cushion both vertical and horizontal forces for a soft landing and then lock firm to provide a solid foundation for a direct and powerful takeoff. In this way, On Running shoes provide a completely new and totally natural running sensation and, at the same time, activate the postural muscles and stabilise the foot strike without artificial support, thus avoiding injuries and pain. Meanwhile, On Running offers a wide range of ultra-light running shoes for all levels, from generously cushioned entry-level models such as the Cloudster to fast performance running shoes such as the Cloudracer. And as if that weren’t enough, some particularly popular styles such as the Cloud have found their way into the sneaker stores, giving some serious competition to lifestyle shoes. Reason enough for us to add this exceptional Swiss brand to our range of products!

 

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